Style Guide Checklist
Here are some ideas for your style guide. For more details, refer to Chapter 12: Style Guides and the index in the back of the book.
Principles
- Design or brand guidelines
- Content or communication principles
Voice and tone
- This But Not That list
- Good and bad examples
Content types
- List of content types
- Purpose of each content type
- Readers’ needs or emotional state
- Style notes
- Average length
- Screenshots
- Good and bad examples
Grammar and usage
- Abbreviations and acronyms
- Capitalization
- Foreign names and phrases
- Numbers, dates, and times
- Measurements
- Punctuation
- Spelling
- Word list with important product names, labels, or terms
Web style
- Titles, headers, and subheaders
- Block elements like block quotes, lists, tables, and code snippets
- Image titles, caption length, alt text, and image sizes
- Text styles: emphasis, italics, footnotes, and so on
- Keywords to use
Resources
- Your foundational style guide
- A brief list of other references